Public Will Initiative

Cross-Issue Civic Engagement in New Mexico

Message Recommendations and Toolkits

• Overview Webinar: The Public Will Initiative--Advocating...
  
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• Say It So They'll Hear It:
  Best Practices For Commun...
  
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• Public Will Initiative:
  Message Brief
  
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• Critiquing Without Undermining Government
  
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• New Mexico Master Narrative
  
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Real-World Examples / Best Practices

• Social Media

  Tweets, Facebook posts, YouTube videos, and other social media messaging

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    Better jobs, school, and communities when we hold electe...
    

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    Beyond voting, let's build a better New Mexico together
    

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  • 
    Our Milwaukee County Family - How to talk about the role...
    

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    government can and should be a force for the public good...
    

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    We need to give our legislators the tools they need
    

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    For generations, corporations and out of state interests...
    

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    Let's make a u-turn, stronger New Mexico
    

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• Earned Media

  Op-eds, editorials, and other media coverage

  • Zero fines shows oil, gas regulators need tools back
    
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  • Government is not the problem but the solution when it c...
    
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• Public Platforms

  Websites, blog posts, fact sheets, analysis, and other materials that incorporate PWI messaging and are used for analyzing the issue by an advocacy group

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    New Mexico is at a crossroads & it's time for a new dire...
    
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    Roadmap to a Stronger New Mexico
    
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Peer Review (Co-Creation) Material